Content Ecosystems (2022-2023)
Instantiated an org focused on new products to define, and scale the future of Content on Instagram. This included Trend Discovery, Music/Audio, Reels Growth, and IG's role in the Metaverse.
Creators & Discovery (2019-2022)
Built and scaled a multi-pillar org focused on Creator Ecosystems, Creator Monetization, Global Search & Discovery, and Video Products. Led an international team which identified the need and built products to serve Creators. This resulted in company wide prioritization and focus to serve the Creator audience.